Brand Design Relaunch

Inzare

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Inzare is a Chechen company that entered the market in 2007, producing non-alcoholic beverages. Their new brand design expresses that the drinks are characterised by natural ingredients. An expressive colour palette facilitates differentiation of the extensive range, which includes lemonades, iced teas, juices and smoothies. The key visuals are inspired by the local nature and appeal to consumers emotionally. The design was implemented consistently across business documentation and corporate media, branded commercial vehicles, equipment, apparel and advertising communications.

Red Dot

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