Client: Prof. Steinkraus Research Laboratories GmbH, Egestorf, Germany
Beverage Packaging
It’s Illegal
This alcoholic beverage is made by a Finnish distillery which uses only apples deriving from biodynamic fruit production. Because Calvados is a protected name for French distillates, the package wrapping plays with the image of an illegal drink hidden in a paper bag. In order to stand out even more on the shelf, it features a line of text saying in bold letters: “It’s illegal to say the name of this product, but … [tear off & look] (it’s probably the best Apple Spirit outside Normandy).” Consumers can tear off the perforated part of the packaging and discover the product description underneath.
参与人士
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Client:Kulinaario Ltd., Helsinki
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Design:Win Win Packaging Ltd., Helsinki
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Creative Direction:Renne Angelvuo
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Graphic Design:Henrik Angelvuo
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Text:Lotta Angelvuo