Client: TRATON SE, Munich, Germany
Jeden Tag ein bisschen smarter Corporate Magazine 2019
As alternative to a printed annual report, Creditplus Bank publishes a corporate magazine in a handy format. Its first part deals with company-relevant topics, while the second part gives a brief summary of the annual report with key statements on strategy and the economic situation. The complete financial report is published online. Readers can sense the message of the bank’s claim “Jeden Tag ein bisschen smarter” (Every day a little smarter) reflected in all of the chapters of the magazine, which combines authentic images with fine illustrations. The tongue-in-cheek style of the illustrations forms the framework for the versatile layout.
参与人士
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Client:Creditplus Bank AG, Stuttgart, Germany
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Design:HGB Hamburger Geschäftsberichte GmbH & Co. KG, Hamburg, Germany
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Project Team:Creditplus Bank: Daniel Knellesen (Publisher)
HGB: Christa Eickmeyer (Concept) Katharina Marx (Creative Direction)