The brand film “Kia’s PV5 Adventure” uses playful, Playmobil-inspired computer animations to make the modular mobility concept of the PV5 understandable and present it in an emotionally appealing way. In the fictitious PV5 Town, character-based scenarios show how the vehicle visually and functionally adapts to different life situations.
参与人士
Client:
Kia Corporation, Seoul, South Korea
Design:
INNOCEAN, Seoul, South Korea
Nerdy Artist Union, Seoul, South Korea
Project Team:
INNOCEAN:
Byung Kyu Park (CX Live 1 Team Leader)
Kristi Lheem (Senior Manager)
Hyunjee Lee (Manager)
Seongyun Cho (Manager)
Nerdy Artist Union:
Jaeul Lee (Head of Group)
Hyunsoo Kim (Project Manager)
Yoohwan Kim (Director)
Sujin Kim (Artist)