Client: Prof. Steinkraus Research Laboratories GmbH, Egestorf, Germany
Beverage Packaging
KIN CUP
The packaging design of the Dunkin’ Donuts coffee assortment comprises 34 different take-out cups. To convey that the brand is well known all over the world, the illustration-style design features a variety of characters from all countries where this coffee is sold. The highly detailed design communicates the international brand identity: the letter “I” in the name Dunkin’ is replaced by a cartoon-like character with country-specific clothes and traditional accessories. The motif series triggers buying impulses and encourages customers to collect the cups.
参与人士
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Client:BR Korea
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Design:SPC, Design Center
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Project Management:Hur Heesoo
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Creative Direction:Park Junhee
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Art Direction:Kang Joong Gyu
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Graphic Design:Son Soorin, Lee Sangbae, Lee Young Hun, Na Ji Yeon