Kneipp Face and Footcare

To visibly convey the sustainability standards of the Kneipp brand to the outside world, the choice of materials for the jars of the Kneipp facial and foot care products was of particular importance. A screw-on lid made of wood and a binder made from plant starch combined with a glass body communicate this message intuitively with their look and feel. To save costs and resources, the screw threads for all products in this series have been standardised so that they are compatible with all volumes between 50 and 150 ml. “At first glance, the reduced graphic design establishes an emotional connection to nature,” summarised the jury. “In addition, the organic wooden closure is pleasant to the touch.”