Kombucha is a fermented beverage made from tea. Offered in a glass bottle with an antique feel, it is sold under the brand name TEA ROAD. It epitomises the idea of “Introduction to tea culture from all over the world.” The labels feature ethnic and colourful patterns to emphasise the exotic image of Korea. In contrast, modern business intelligence underlines the originality of the product while maintaining the delicate balance of the design. The neck of the bottle is embossed with the brand name in the style of a wax seal. Amber colour is applied to the bottle, which not only is a functional feature as sediment collects at its bottom but also lends it an air of luxury.