The Northern Lights are visible for up to 200 nights per year in Finnish Lapland. With the Laplication app for iPhone, iPad and iPod touch, users do not have to travel to the northern edge of Finland in order to experience it for themselves. Utilising augmented reality technology, users simply point their smartphone camera at the sky, while GPS data and the phone’s compass provide the distance and directions to Lapland. Furthermore, the application includes travel information and pictures from the region.
参与人士
Client:
Regional Council of Lapland
Design:
SEK & GREY Finland (Lead Creative Agency) Great Apes Ltd (Digital Design & Development)
marketing director:
Hanna-Mari Talvensaari
marketing coordinator:
Pauliina Silven-Alamartimo
art direction:
Sami Kelahaara, SEK & GREY Niko Sipilä, Mika Mäkinen, Great Apes