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Corporate Design Relaunch

Layher – A Typeface That Builds

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At the heart of Layher’s corporate design is a new corporate font. It symbolically reflects the function of the products and, like scaffolding, supports all media formats. KMS TEAM thus brought tradition into the modern age and sharpened the brand for the future.

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参与人士
  • Client:
    Wilhelm Layher GmbH & Co KG, Güglingen-Eibensbach, Germany
  • Design:
    KMS TEAM GmbH, Munich, Germany
  • Project Team:
    KMS TEAM GmbH: Simon Betsch (Managing Partner) Alexander Geh (Design Director) David Kaipf (Creative Developer/Digital) Milena Mayer (Designer) Nadine Nadler (Brand Strategy Director) Antonia Merz (Account Director) Manuela Schaadt (Digital Designer) Khanh Vo (Digital Account Director) Markus Sauer (Digital Design Director) Lena Barsnick (Brand Strategy Consultant)
Layher – A Typeface That Builds
Layher – A Typeface That Builds
Layher – A Typeface That Builds
Layher – A Typeface That Builds
Layher – A Typeface That Builds
Layher – A Typeface That Builds
Layher – A Typeface That Builds
Layher – A Typeface That Builds

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