This tea packaging was developed in collaboration with Dunhuang Museum in the Gansu province of China. Inspired by the museum’s art and historical exhibits, the aim was to envision the Jílè image from the Guanyin based on hundreds of representative icons from Dunhuang. Moreover, the elegant and dignified Chinese calligraphy on the packaging also reflects the philosophy of traditional Chinese tea culture. The selected figures represent the different types of tea and complement the Dunhuang elements in an appealing manner. The details of the packaging design were applied using full gold plating, partial bronzing, die-cutting and other processes to achieve a delicate and precious texture.
参与人士
Client:
Hangzhou Netease Yanxuan Trading Co., Ltd., Hangzhou, China
Design:
Hangzhou Netease Yanxuan Trading Co., Ltd., Hangzhou, China