Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)

Brand Design

Live Dream

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The brand design for “Live Dream” stands for modernity and creative innovation. The variable logo, inspired by stage curtains, sets new trends in theatre culture.

Red Dot

参与人士

University:

Beijing Jiaotong University, Beijing, China
Design:

Beijing Jiaotong University, Beijing, China Central Academy of Fine Arts, Beijing, China
Project Team:

Beijing Jiaotong University: Prof. Donglin Wang (Art Direction) Xu Gao (Graphic Design) Yu She (Artwork) Haixin Yu (Typography) Ruirui Cai (Editorial Work) Central Academy of Fine Arts: Dr. Yijun Chen (Creative Direction)

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