Posters

Loewe 3D

Loewe meets the trend towards 3D television that harbours a lot of potential for the home entertainment area with its own premium concept. Within a large-scale teaser campaign for the planned introduction of a new generation of 3D TVs in Full-HD LCD technol-ogy with LED backlighting in the first quarter of 2011, these clearly designed posters are supposed to awaken the interest of a demanding target group. Typographical and architectural 3D elements visualise the new technology in a very distinctive way.

Red Dot