Visual Identity

Loft Project Triangle

Taking a holistic and flexible approach, the visual identity of the Loft Project Triangle cultural centre in St. Petersburg reflects its special architecture and history. The centre is being built on a 32-hectare former industrial area, where Russia’s largest factory for rubber products, Krasnyi Treugolnik (Red Triangle), operated until the mid-1990s. The corporate design integrates elements of Russian Constructivism from the 1920s and reinterprets them in the light of contemporary design trends.

Red Dot