The interactive bottle label of the Mari wine cocktail communicates the drink’s refreshing effect. To highlight this effect, a sleeve is slid over the actual label which shows the graphical representation of a heart, an eye and a drop. By turning the sleeve, the graphics become animated, visualising, for instance, a heartbeat or the opening and closing of an eye. With the help of the interactive label, the design aims to position the brand and make the bottles sought-after collector’s items.
