Food Packaging,Brand Design

Master Pig

These pork products are specifically aimed at one-person households and young city dwellers, who feel attracted by a design which is different from conventional ones. The key visual shows an anthropomorphic pig with a unique expression and personality achieved through simple, hand-painted lines. The English logo is designed in the Signa font, expressing humour and a sense for industrial products. The Chinese logo has been adapted accordingly and the background colour varies depending on the product in order to highlight the respective flavours.

Red Dot