beierarbeit
Poster Series
Meeting Point for Innovations
The aim of this poster series was to generate interest among convention visitors for the Meetingpoint for Innovations, a special exhibition area for hardware and software solutions as part of the Finanz Informatik (FI) management congress. The complexity of the “technical support” service offer – focusing on key questions such as “Who is faster? The competition or us?” or “Which technique is the right one?” – is illustrated using an attention-grabbing visualisation of the famous allegories “the rabbit or the hedgehog” and “the chicken or the egg”.
参与人士
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Client:Finanz Informatik, Frankfurt/Main
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Design:beierarbeit GmbH, Bielefeld
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Head of Marketing:Claudia Lensker
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Head of Advertising:Christoph Rutter
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Strategic Planning:Claudia Ellerbrake
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Project Management:Andreas Honsel
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Creative Direction:Christoph Beier
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Photography:Christian R. Schulz, CRSchulz Photography, Bielefeld
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Production:Torsten Herrmann, tvdruck, Bielefeld
