Chewing Gum Tins

Mother’s Little Helpers

“Mother’s Little Helpers” were popular tranquilisers among housewives in the 1960s. This chewing gum with the same name ironically recalls their fame. The packaging design of the small handbag-sized tins plays, somewhat tongue-in-cheek, with the therapeutic promise – the chewing gum itself, of course, contains purely natural ingredients. With psychedelic retro-motifs and symbols of femininity, each tin shows the pseudo medical conditions associated with each of the four different flavours. The colours match those of the original tranquilisers.

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