Interbrand
Brand Design
NielsenIQ
A light that illuminates the truth – this is the creative concept behind the brand design for NielsenIQ, a new digital-first consumer data brand spun off from Nielsen. The logo starts with the Radiant N symbol, an abstracted monogram with sharp angles and bright green colour that is aimed at conveying energy. It is balanced by the stability of the word mark, which provides a solid foundation with extended letterforms. The brand identity is visually built on the concept of truth, with photography and graphics that juxtapose light and shadow. A detailed system was developed that applies the identity to data visualisations.
参与人士
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Client:NielsenIQ, New York, USA
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Design:Interbrand, New York, USA
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Project Team:Interbrand: Steve Haslip (Creative Direction) Daniel Irizarry (Creative Direction) Tut Pinto (Creative Direction) Chris Campbell (Creative Direction) Katherine Pisarro-Grant (Editorial Work)
Penelope Davis (Editorial Work) Robert Rosenberg (Production) Miguel Rivera (Production) Alexa Ebner (Account Management) Lindsey Maino (Account Management)
