Beverage

Oath of the Peach Garden

The Oath of the Peach Garden packaging draws inspiration from a classic story told in the Chinese novel “Romance of the Three Kingdoms”, linking the historical tale with modern tea culture. The three protagonists are represented on the outer packaging in woodcut-like, two-dimensional illustrations. A patterned inlay inside the folding box presents the tea bags, whose labels also depict the story’s heroes and ensure easy removal. The fresh styling is the result of the rigorous application of the design concept to all components.

评审团评语

With its contemporary illustrations and surprising unboxing experience, the Oath of the Peach Garden packaging concept successfully connects tradition with modernity.

Red Dot

参与人士

Manufacturer:

Shenzhen Jujin Paper Packaging Co., Ltd., Shenzhen, China
In-house design:

Weiss Qiu, Zhiwen Li, Tao Peng, Yuzhi He, Jing Wang, Haizhou Zhang