Beverage Packaging

Okskoe Beer – Khokhloma Limited Edition

Okskoe is a highly popular beer brand in the Nizhni Novgorod region of Russia. In order to underline its local heritage, a limited edition of cans has been designed, showcasing the Russian traditional painting style of Khokhloma, a local handicraft style that is very famous in Russia and abroad. In collaboration with the government handicraft company Khokhlomskaya Rospis, the designers developed three unique patterns in traditional red-and-black colour techniques, as well as one special pattern in blue, reflecting the brand’s iconic colour code.

Red Dot

参与人士

Client:

HEINEKEN Russia, Moscow, Russia
Design:

Khokhlomskaya Rospis, Semyonov, Nizhny Novgorod Region, Russia
Marketing:

Valentin Kondrashkin Maria Shilnikova Ekaterina Krutavtseva HEINEKEN Russia
Painting:

Irina Nechaeva Vera Shipulina Marina Ivanova Khokhlomskaya Rospis