HOTEL LOTTE Brand Book - Open Your Universe -

This brand book for Hotel Lotte is a universe tour showcasing 50 years of brand heritage. The story begins with 'Open your Universe' and ends with 'Expand your Experience'. The divider uses a kaleidoscopic technique to expand the symbolic images of the three affiliates, while the cover uses traditional Korean mother-of-pearl technique to graphically express pleasure and a beautiful future. Red Dot Award: Design Concept | Ready For Market | Visual Communication

Red Dot

参与人士

Company:

Daehong Communications, South Korea
Brand Experience Design Lead:

Kang Hyo Jung
Brand Experience Team:

Lee Hyun Jung
Creative Director:

Park Min Seong
Team Managers:

Park Jae Hyeong, Jeong Sang Chae, Kim Hyun Jin, Goo Byung Gun
Senior Designers:

Kim Sun Ah, Gu Mun Ju
Design Studio:

t9 Design, South Korea

www.t9nine.com

HOTEL LOTTE Brand Book - Open Your Universe -

Others interested too