Paper Stick

Changing product shapes and formats necessitates new solutions in packaging design. Over recent years, the beauty industry has seen significant growth in solid, stick-form cosmetics such as sun sticks, lip balms, fragrances and foundations. Their popularity stems from their compact size and convenience of use. Reflecting the trend across all consumer segments, the cosmetics industry is increasingly turning to more sustainable product packaging. However, it is a challenging undertaking to develop packaging solutions that are aesthetically pleasing yet also take the consistency and sensitive ingredients of cosmetic products into account. The innovative Paper Stick solves all these problems, while also offering cosmetics manufacturers various customisation options. It works according to a very simple principle: the user just peels off the packaging in a spiral, tearing it off when enough of the product is revealed. A clean tear-off edge is achieved through the use of stable mineral paper and precision die-cutting. The moisture-resistant, non-wood packaging is made from quarry stone waste and also conserves resources in the production process. “The Paper Stick represents major progress in sustainable packaging. Two fascinating aspects – the absence of plastic and the clever design – make it an innovative, highly aesthetic product packaging option for the cosmetics industry and a solution that could benefit other market segments,” was the verdict of the Red Dot Jury. The Paper Stick actually presents manufacturers with a vast array of creative branding opportunities because paper is such an extraordinarily versatile and flexible material. It can be customised with all standard printing methods, as well as hot foil stamping. Moreover, it can be produced in various different paper types to achieve the desired tactile experience. The product designers at Paper Stick firmly believe that in the future sustainable packaging will be much more than just an option – it will be a necessity. Reducing plastic use is one of the objectives that gives rise to innovative, aesthetic and functional solutions such as this – the beauty of paper in stick form.