Parakey Product Film

Parakey is one of the leading providers of mobile access in the Nordic region. To showcase the features and technology behind its digital locks, a range of explainer videos were developed which use storytelling and 3D illustrations to take viewers on an exploration of the brand’s product line. The animated clips have a clean, pared-back style and use large typography and large images on a white background to make the technology, installation and use understandable for the audience. The way in which elements move in the image and where they move always directs the viewer’s gaze and attention to the point where something important is happening.