Client: Prof. Steinkraus Research Laboratories GmbH, Egestorf, Germany
Food Packaging
Pavomea Chickpea Crisp
The packaging design for the new product Pavomea Chickpea Crisp picks up on the aesthetics of portrait painting by Leonardo da Vinci. His portrait called “A Young Woman with a Silver Rat” served as direct inspiration in creating four female figures reflecting the four different flavours of the product. These figures also represent four different ideal types of women. As a surprise effect, the eye part of these illustrated figures clearly changes when the packages are torn open.
参与人士
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Client:Pavomea Co., Beijing, China
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Design:JANSWORD DESIGN, Beijing, China
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Art Direction:Jansword Zhu
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Account Management:Changchang Siran