PB45

PB45 is a new pizza and beer brand. The logo and the unique typeface have been inspired by the fan-shaped and square boxes in which the pizza is sold. These shapes have been simplified and then combined to create letters and numbers. Creating a grid, the continuation of the lines in the logo serves as a basis for the design of the packaging, a poster and the website. The look of the pizza box evokes the impression that everything but the lettering is flowing out of the grid. This triggers the association of pizza toppings which slip to the side when the box is held at an angle.

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