Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)
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Shaving and Hair Removal

Philips i9000 Prestige Ultra Series

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Seamless User Experience

Smaller personal care appliances on the market today are not only designed to satisfy routine grooming requirements but also aim to offer a holistic user experience and maximum convenience. Sophisticated functionality with customised options has almost become standard. With the help of AI, appliances also interact intelligently during use. The Philips i9000 Prestige Ultra Series is characterised by this approach. It includes premium tools that work together as a single ecosystem thanks to a consistent design language and seamless functionality, addressing multiple shaving requirements: wet shaving, dry shaving, trimming, cleaning and disinfecting, shaving on the go and much more. At the heart of the range is a shaver with a redesigned shaving head that has been given a gentler, more responsive shape and offers better reach into the bargain. This critical aspect highlights how seamlessly technical and functional mechanisms have been integrated into a new design idiom, which is noticeably more informal and emotional as well as less masculine in the Philips i9000 Prestige Ultra Series than in previous generations. The ergonomically shaped handle is easy to manoeuvre. Five shaving modes offer power and pressure guidance and can be tracked on a colour display. AI-supported pressure and motion sensors provide real-time feedback via a light ring on ideal pressure and movement while shaving. The product range includes a minimalist charger that doubles as a stand, and a sanitising system which cleans the shaving head in a single minute. Then there is the UV power charger, which functions as a hard-shell travel case as well as a charging point and UV disinfection box, eliminating bacteria from the shaving head and thus guarding against skin irritation. All components are seamlessly interconnected not simply through the design concept but also through a convenient plug-and-play system. The jury was utterly won over. “The Philips i9000 Prestige Ultra Series is an extremely sophisticated product. We know that it takes multiple product generations to attain such a high level of technical expertise and design quality with regard to user experience and overall quality.”

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