Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)
00 days
00 hours
00 minutes
Communication Design,Exhibition Design

Portugal Pavilion Expo 2010 Shanghai China

返回 Download

The communication and exhibition design of the Portugal Pavilion at the Expo 2010 in Shanghai creates a visual identity that is based on country-specific themes. The cork facade of this pavilion was inspired by bearings on ancient nautical charts, which were now translated into a triangular morphing grid representing the country’s 500-year-old relationship with China. This design element can be found in all related communication media and conveys a dynamic effect. Cork is furthermore an ecological product that remains widely unknown in China.

Red Dot

Others interested too