Porzellanklinik

The design concept in this advertisement takes the meaning of the company’s name, “Porzellanklinik” (Porcelain Clinic), literally and has fairytale-like appeal. A typical hospital corridor is turned into an imaginative world of shiny, white porcelain. The aesthetically appealing computer graphics depict a hospital environment, true down to the very last detail, including waiting patients, an IV stand and appropriate signage. The message is immediately clear: the Porcelain Clinic is the place where broken off arms, legs and even heads are treated professionally.

Red Dot