Rabbit

Rabbit is a puzzle toy for children. Each puzzle module resembles a different rabbit, and each rabbit serves a different purpose in the story. Using the rich body language of rabbits, the puzzle is given a story of freedom and play to satisfy every child’s unrestrained imagination. When the rabbit modules are combined, the final image is revealed to be a larger rabbit. The products are divided into three sizes based on the dynamics and difficulty of the puzzle, with the number of pieces gradually increasing. It is common for children to become frustrated by the difficulty of jigsaw puzzles and give up. To guide the child through the correct process, the puzzle pieces employ different gradient colours from the same colour system. Rabbit’s tactility and vibrant colours keep it appealing to children for a long time. The product offers numerous advantages. While exploring the laws of shapes, children get to exercise accurate colour recognition, which is also beneficial for memory training. As an educational toy for intellectual development and graphic training, it improves a child’s morphological cognition, colour cognition and their understanding of animal gestures. Each set of completed puzzle forms a vivid image of a rabbit that also serves as a lovely piece of decor. 

Red Dot Award: Design Concept | Concept | Childhood