Cosmetics Packaging

Re:NK Eau de Toilette

Inspired by the Möbius strip that symbolises eternity, this packaging design takes on the form of smooth curves to express temperate inner beauty. The minimal shape, featuring as little ornamentation as possible, reflects the essential quality of the eau de toilette. Targeting women in their thirties, the fragrance is available in the fragrances white floral bouquet, woody fresh and musk. The diverging colours of the liquid and the container create a subtle layering effect. The slender flacon is easy to carry in a bag and comfortable to hold.

Red Dot