Coffee Packaging

Romantic Dream

Inspired by traditional Chinese kunqu opera characters, this Romantic Dream coffee pads packaging depicts a perspectival garden scene. Through the smart cut-out design on the front of the box, the couple depicted move closer together every time a pad is removed, thus changing the scene. The interactive box is designed to be easily stackable in the usual packaging format, is easy to open thanks to the perforation on the back, and can also be used as a decorative home accessory when empty.

评审团评语

The Romantic Dream packaging impresses with an emotional, interactive cut-out scene that adds a special note to the standard format. Beyond its functionality, the box is a decorative home accessory.

Red Dot

参与人士

Manufacturer:

Kunshan Butterfly Effect Information Technology Co., Ltd., Kunshan, China
In-house design:

Lei Liao, Ziyu Wang, Tao Qian, Baofu Xu, Chen Jiasheng, Huang Haodong, Su Zhe
Design:

Shenzhen Shangtang Technology Co., Ltd., Shenzhen, China

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