Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)
Watch our YouTube Livestream
00 days
00 hours
00 minutes
Brand Design Relaunch

Samlip Yakgwa

返回 Download

The brand relaunch of Samlip Yakgwa repositions the traditional Korean cookie as a modern premium teatime dessert. The typography was inspired by the viscous consistency of honey. Illustrations of tea motifs and ingredients combine to create a coherent visual language.

Red Dot

参与人士
  • Client:
    SPC Samlip, Seoul, South Korea
  • Design:
    SPC Samlip, Seoul, South Korea
  • Project Team:
    SPC Samlip: Hee Kyung Chun (Creative Direction) Seoyoon Yang (Creative Direction) Yeonsu Oh (Graphic Design) Hyuna Kim (Graphic Design) Soyeon Jang (Graphic Design)
Samlip Yakgwa
Samlip Yakgwa
Samlip Yakgwa
Samlip Yakgwa
Samlip Yakgwa
Samlip Yakgwa

Others interested too