Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)

Gift Packaging

Serpent Scent

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The packaging design of Serpent Scent raises awareness for the conservation of the endangered sharp-nosed viper, revered in indigenous Taiwanese culture as a symbol of protection. Six tribal legends have been translated into an engaging, naturalist visual language. Botanical reliefs, mountain motifs and boxes that open like blossoms and can be reused as candlestick holders combine craftsmanship, aesthetics and sustainability.

Red Dot

参与人士

University:

China University of Technology, Taipei City, Taiwan
Design:

China University of Technology, Taipei City, Taiwan
Project Team:

China University of Technology: Wan-Yu Wu (Production) Hsin-Yu Shih (Art Direction) Zhi-Xuan Lin (Creative Direction)
Supervising Professor:

Prof. Dr. Kan-Sheng Lin Prof. Dr. Hsiao-Chin Wang

www.cute.edu.tw

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