Event Design

Siemens Trade Fair Stand IFA 2012

The Siemens trade fair stand at the IFA 2012 in Berlin combined around 500 products into one brand universe. The central performance element consisted of a “ShowFrame” that structured the stand into distinctively themed zones, each presenting a different home appliance product. The exterior or front of this fair trade stand acted as an animated showcase, entertaining visitors with product-related pictures and presentations. Additional product experiences were offered by allowing visitors to virtually “clean stains” or “sort dishes” via a touchscreen.

Red Dot