Cosmetics Packaging

Signature Fragrances LOOKS by Wolfgang Joop

The objective of the packaging design for the flacon and boxes of two fragrances for men and women was to communicate the future-oriented values of sustainability and mindfulness of the new fashion brand “LOOKS by Wolfgang Joop”. Distinctive lettering based on Wolfgang Joop’s drawings embodies the brand with a powerful yet casually elegant impression, which is also reflected in an oversized logo that continues along the sides. Instead of foil, plastic inlays or cellophane wrapping, the fully sustainable concept uses recycled cork.

Red Dot