Food Packaging

Sky-High

An emotionally appealing packaging design that evokes associations of childhood was developed to underline the naturalness of Sky-High milk products. Since milk is a typical drink from childhood, the packaging conveys the image of a promising, natural product without preservatives. The eye-catching lettering of the name is complemented by watercolour illustrations, which tell stories from childhood and even look as if they were drawn by a child. The overall appearance supports an authentic brand character that clearly stands out from the competitors.

Red Dot