Retail

SpacePods

The packaging for the SpacePods, a special edition of the manufacturer’s earbuds developed in collaboration with Burna Boy, picks up on elements of the artist’s music style. The box’s surface features a sketch of the earbuds surrounded by fine, horizontal lines of varying lengths reminiscent of undulating melodic lines. The structure of the outer packaging allows for its subsequent reuse as a sturdy picture frame. The packaging is produced from plant fibre, wood pulp and waste paper, reflecting the brand’s commitment to sustainability.

评审团评语

With its appealing visual and tactile qualities, the packaging of the special-edition SpacePods serves as a narrative tool that successfully enhances the user experience.

Red Dot