Sports Bra Design Platform

Sports bras deserve greater design attention. A well-designed bra balances individual fit, support during movement, and aesthetic preference to create an empowering experience. Yet many current options lack style and size variety, leaving women with limited, often ill-fitting choices. This is worsened by inconsistent sizing across brands and a general lack of guidance on proper measurement. This design concept explores new workflows to envision unprecedented levels of personalised comfort while integrating real-time fit adjustments and instant, AI-enabled style generation. All of this is mapped and visualised on body-scanned topography to make bespoke sports bras more accessible. The approach not only reduces the frustration and trial and error when finding a well-fitting, aesthetically resonant bra but also expands choice and autonomy. Pushing the frontiers of future wearables and material experiences, the design platform incorporates body-scanning integration, real-time adjustment and customisation within an intuitive interface, as well as seamless translation into textile and production programming. Red Dot Award: Design Concept | Concept | Fashion and Lifestyle Accessories