Packaging

Stomach Soother

These five healthy teas, enriched with herbs used in Chinese medicine, help with an upset stomach. In order to appeal to a younger generation, the packaging design breaks with the venerable image usually associated with that kind of medicine. Instead, it showcases dynamic patterns and woodcut-style illustrations, and depicts the stomach as a factory which is constantly busy. Available as tea bags or capsules, each blend is assigned a particular spot colour for easy identification. The elongated packages of the tea bags feature a paper lid for placing them on the tea glass and protecting them from dust.

Red Dot

参与人士

University:

China University of Technology, Taipei City, Taiwan
Supervising Professor:

Fahsiang Hu Jungshun Huang
Design:

Chaoyu Lin Yunting Chiu Yousin Jhang Yuhsuan Kan, Department of Visual Communication Design China University of Technology