Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)
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Beverage Packaging

Story of the Passengers

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This packaging design of bottles for sparkling water and alcoholic drinks aims to support the Homeless Taiwan organisation, which helps homeless people, and raise public awareness of the topic. The bottles and their outer packaging show a variety of colourful illustrations related to the stories of the homeless. The graphic print style creates a rough look and feel which refers to the restless life on the streets. The work is complemented by the use of augmented reality technology, which gives the public further access to this topic.

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