With the intention of launching a magazine that would stand out in the saturated magazine market, “Table of Contents” was not printed in the standard magazine format and on paper, but on cloth. As an interview magazine, the unusual publication almost completely does without words: The interviewed artists responded to the questions by creating and arranging images, which are then printed on a 1.4 x 2 metre cotton tablecloth. Via an iPad application, readers can download additional sound files, interview snippets and links.