Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)
Watch our YouTube Livestream
00 days
00 hours
00 minutes
Food Packaging

Talk About Rice

返回 Download

The packaging for this rice brand stands out because of its unusual shape. The packages are small and triangular. That not only makes them convenient to handle, but also gives them an air of exclusivity. Analogous to the brand name Talk About Rice, they are designed with illustrations which are both childlike and minimalist in appearance, showing rural scenes in the rice field. This is intended to appeal especially to the younger generation. In addition, the design aims to communicate the pleasure this staple food brings and, thus, to promote the culture of eating rice.

Red Dot

参与人士
  • University:
    Asia University, Taichung, Taiwan
  • Supervising Professor:
    Hsiao-Pei Hou
  • Design:
    Yun-Chen Hsu, Che-Yun Chang, Asia University
Talk About Rice
Talk About Rice
Talk About Rice
Talk About Rice

Others interested too