Brand Identity

Tea Farm No. 35

The design of the packaging for Alishan tea by Tea Farm No. 35 visualises the tea’s refined quality. It attests to the tea’s ability to promote a noble aesthetic sense of cultivated tea drinking and to the exacting demands of the manufacturer. The design harmonises an attractive representation of purity – “high green mountain, blue creek water” – with rich illustrations of the different kinds of tea. In terms of the idea of direct contact, customers are given the impression that the tea expert Chih-Ching Wu is inviting them home like old friends.

Red Dot