Music Packaging

The Circle Concept for the Berliner Philharmoniker Recordings

In 2014, the Berliner Philharmoniker founded its own music label, and in doing so broke new ground in the marketing of classical music. A timeless and elegant corporate identity was developed for the label. The packaging design is derived from the orchestra’s logo and encompasses nearly all music media formats: vinyl, CD, DVD, Blu-ray and downloads. A music book allows lovers of classical music to experience the music of this philharmonic orchestra in an individual way. A handmade vase by the renowned KPM Königliche Porzellan-Manufaktur was created especially for the cover and booklet design and is itself available as a limited edition.

Red Dot

参与人士

Client:

Berlin Phil Media GmbH
Executive Producer:

Olaf Maninger, Robert Zimmermann, Felix Feustel (Project Manager)
Corporate Design/Product Design:

Scholz & Friends
Executive Creative Direction:

Wolf Schneider
Art Direction:

Ralf Schröder, Olivier Nowak, Désirée Denner, Jürgen Krugsperger
Text:

Jens Agotz
Account Management:

Yvonne Haupt
Production:

Benito Schumacher
Photography:

Attila Hartwig
Illustration/Design:

Matthias Dotschko, Thomas Wenzel, Königliche Porzellan-Manufaktur Berlin
Manufacturer:

Eberl Print GmbH