Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)
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Social Campaign

The Hope Bear

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The organisation Sandy Hook Promise works to raise awareness of the early warning signs of potential school shootings. To highlight this issue, a stuffed bear serves as a powerful and emotional tool. The double packaging transforms the Memorial Bear into the Hope Bear when unwrapped.

Red Dot

参与人士
  • Client:
    Sandy Hook Promise, Newtown, CT, USA
  • Design:
    BBDO New York, New York, USA Peter Schmidt Group, Hamburg, Germany
The Hope Bear
The Hope Bear
The Hope Bear
The Hope Bear
The Hope Bear
The Hope Bear
The Hope Bear
The Hope Bear

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