Packaging

Tick Tock Wellbeing

This packaging for the renowned British tea brand Tick Tock has been developed for a new range of caffeine-free herbal teas: “Balance”, for helping body and mind maintain their natural poise; “Bounce”, to put a spring in your step; and “Bedtime”, a calming blend for relaxing and unwinding. The solution builds on the brand’s identity and bright colours, a 1930s-influenced typography and the roundel illustrations from the core Tick Tock Rooibos range. The design uses the existing logo and adds newly commissioned animal illustrations, with each animal holding a cup of tea to build on the brand’s core message.

Red Dot

参与人士

Client:

Tea Times Trading, Newbury, United Kingdom
Design:

Turner Duckworth, London / San Francisco / New York, United Kingdom / USA
Creative Direction:

Clem Halpin, Jason Ching, Christian Eager
Design Team:

Jamie Nash, Rosie Hellier
Illustration:

Jamie Nash
Artwork:

James Norris, James Chilvers
Account Management:

Nicola Eager, Jamie Pearce
Planning:

Charlie Rogers