Print Campaign

Tire People

By turning the Goodyear tire into a person, this advertising campaign highlights three different Goodyear technologies with three striking print motifs. In each motif, a person is shown bent around a wheel just like a tire – also emphasising the dark rubber feel. The messages of the three renderings are clear: thanks to the technology employed, a Goodyear tire is ready for wet conditions like a professional swimmer, it masters icy paths like an Eskimo, and it remains unaffected by puncturing from road objects like a fakir.

Red Dot