Beverage Packaging

Twelve Sause Aroma of Qian Savour

The Twelve Sause Aroma of Qian Savour packaging took the twelve signs of the Chinese zodiac as a starting point for this design. The zodiac signs of the rat, cow, tiger and rabbit are combined with features of the company’s Guizhou Miao embroidery. They were drawn in twelve coin-shaped illustrations and then transferred to the packaging design for this liquor. Through expressiveness and coordinated vibrant colouring, the design lends the product a strong national touch. The square bottle cap and the copper coin, featuring a square hole in the middle of the illustration, merge seamlessly and convey the idea of happiness.

Red Dot