Client: Hyewon Han, Seoul, South Korea
Integrated Campaign
Vector Coded Ads
Vector is a huge employer in the IT sector and a technology partner to the global automotive industry. However, it is virtually unknown among career starters. With the aim of lending the company a striking appeal as an employer brand, this campaign speaks directly to potential applicants in their programming language of choice – from Java to C++. The self-made feel of the campaign does not come across as advertising but rather as a dialogue between experts – with confident statements that repeatedly highlight the unique mindset of the people at Vector.
参与人士
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Production:Stefan Pulster
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Executive Creative Direction:Stephan Ganser
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Art Direction:Maja Lindemann
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Design:Publicis Pixelpark, Munich
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Client:Vector Informatik GmbH, Stuttgart
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Text/Concept:Reinhard Putscher
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Creative Direction:Manfred Feiger
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Account Management:Beate Ernst