Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)
Watch our YouTube Livestream
00 days
00 hours
00 minutes
Brand Design

VW California – From Icon to Brand

返回 Download

A distinctive visual universe was created for the new VW California brand, including an evocative logo as an internationally recognisable symbol. This unique identity transforms the traditional model series into a contemporary brand.

Red Dot

参与人士
  • Client:
    Volkswagen AG, Wolfsburg, Germany
  • Design:
    KMS TEAM GmbH, Munich, Germany
  • Project Team:
    KMS TEAM GmbH: Patrick Märki (Managing Partner) Andreas Zeischegg (Design Director) Jürgen Adolph (Design Director) Antonios Jansen-Gessas (Senior Designer) Bruno Marek (Design Expert) Romea Doherty (Client Director) Johannes Kümmel (Motion Account Director) Gabriel Weiss (Motion Design Director) Daniela Hermann (Senior Motion Designer) Matthias Karpf (Senior Manager Production Services)
VW California – From Icon to Brand
VW California – From Icon to Brand
VW California – From Icon to Brand
VW California – From Icon to Brand
VW California – From Icon to Brand

Others interested too